Bio/Contact
Maria Elena Magana-Cervantes
Virtual Fitting Studio: 2D/3D Design
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Maria Elena Magana-Cervantes
about me
I have worked as an independent consultant, fashion instructor, software trainer, and employee in my 25 plus years in the apparel industry. These varied experiences have given me a unique and broad understanding of the business.
technical designer, 2d/3d clothing pattern maker and Tailor
Developed products and created blocks Metrix by-product for the women and girl’s categories
Implemented the pattern-making, grading and marking making software (PAD)
Ensured the new rendered designs meet performance, style silhouette and aesthetic/robustness specifications
Created and monitored factory utilization fit blocks and analyzed grade in Optitex/Gerber system to maintain fit intent and fit consistency
Collaborated with the cutters and sample makers on the technical and constructions techniques
Collaborated with the production team to ensure quality products, executing the product fit intent and fit consistency, specs, and development in conjunction with the timelines
Lead fit sessions with respective designers and cross-functional teams to ensure fit intent and design aesthetic
Developed products design specifications, recommended fit, materials, and construction techniques that meet design expectations and exceed predetermined gross margin targets
Managed the development and technical design
Tailored the pattern/clothing geometry to meet performance, aesthetics and robustness specs for the human characters in the movies Finding and The Incredibles.
Reviewed and revised the results with the director and the creative/technical lead to enhance results
fashion instructor
Developed and implemented online Production, Patternmaking, and Grading Course
Responsible for providing all subject matter expertise and oversight for course syllabus
Instructed in person and online Pattern making courses
Taught how to develop Patterns, Grading and Marker Making by hand
Taught advanced Construction/Draping/Flat Pattern classes and taught students how to build their designs on the system
software trainer
Assisted clients transitioning to a new, digital workflow including demos and discoveries
Provided software implementation for various clients
Conducted onsite training, answered support questions for the end user/customer, provided technical advice and clarification, created tutorial documentation
Provided software support in creating 3D garments and 3D libraries, and communicated new features/functions
Design Philosphy
My goal is to offer a holistic solution with excellent professional services and to incorporate my passion for nature and technology in the fashion industry in a meaningful way by collaborating with companies to help structure the implementation and use of 3D design software across products and categories by establishing a process and training individuals on the importance of using digital technology to create a fast-pace fashion powered by a sustainable, efficient, profitable, workflow that supports and streamlines the overall cost of the design development process, thereby limiting the ecological impact on both surrounding and global communities.
